Richard Branson: In the Near Future, We’ll Think It’s ‘Archaic’ to Kill Animals for Food

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Investing in Cruelty-Free Food 416x416

In August, Richard Branson wrote a post on the Virgin website about his investment in Memphis Meats, which expressed his vision about the future of food:

“I believe that in 30 years or so we will no longer need to kill any animals and that all meat will either be clean or plant-based, taste the same and also be much healthier for everyone. One day we will look back and think how archaic our grandparents were in killing animals for food.”

While these thinkers reached their decisions through different means, in the end they all seem to agree that diets that rely on animal meat are less healthy and unsustainable — and that as our planet changes, our habits will too.

Their bottom line is that it’s time to support companies using technology to satisfy human culinary cravings without killing animals, thereby saving the environment in the process.

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